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Highways England campaign to keep young riders protected on the roads

Highways England campaign to keep young riders protected on the roads - Forums [Biker Match] Highways England campaign to keep young riders protected on the roads - Forums [Biker Match]
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Highways England campaign to keep young riders protected on the roads

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‘DISTRESSED’ clothing is all the rage right now, with torn jeans, jackets and scuffed boots lining shop rails.

But while these pre-stressed items may cost less than a day’s wages, Highways England is asking young riders to consider the cost of wearing such fashionable and unprotective items while riding.

In a short, thought-provoking video, the government-owned organisation shows young riders – a high risk category of motorcyclists who are over 2.5 times more times likely to be injured than someone more experienced – browsing through a ‘Distressed’ pop-up shop in Shoreditch.

However, these ripped and bloody items cost more than just pound sterling. The price displayed on each item is the injuries incurred by crashing while wearing it.

‘COST: A shattered pelvis, part paralysis and two weeks in intensive care,’ reads one sobering label, leaving the shoppers visibly shocked.

‘Over 2,500 young riders were killed or seriously injured last year,’ reads a stark caption. ‘Riding without protective clothing could cost more than you think.’

According to government figures, young riders account for only 15 per cent of motorcyclists in Great Britain but represent more than 38% of rider casualties.

‘The mental and physical cost of not wearing the right motorcycle gear can be far greater than the financial cost,’ Stuart Lovatt, Strategic Road User Safety Lead at Highways England said.

‘Most young riders will come off their bikes at some point - whether you have popped round the corner for a pint of milk or you are riding further afield to see friends or get to college, you need to be prepared.

‘Our campaign is designed to encourage discussion around wearing protective clothing and parents can play their part too. The consequences of coming off two wheels at any speed can be more severe than you would think - making sure [young riders] are wearing rip-proof clothing as well as the essentials like a helmet, sturdy gloves and footwear can help protect your loved one.’

My only question ... How many parents know their children are out there on the roads? Seems to be more n more kids in trainers, jumpers on bikes/scooters with covered or missing number plates...

Perhaps the money spent on this campaign could have been spent elsewhere?
Lindsay @ 30/12/2017 10:15  

I rode a moped in flares, monkey boots, corduroy bomber jacket, and open face helmet. Moving up to a GT250 and RD250, I swapped the monkey boots for DMs, and the bomber for a Belstaff. Had a few spills (as we all did..) but lived to tell the tale.
Now I wear kevlar jeans with hip and knee armour, jacket with back protector and shoulder/elbow armour, and a well-fitting full face. But I don't actually feel any safer.
Panuno @ 30/12/2017 10:38  

Flares and GT250`s, i feel old now. The trouble is young people dont think of the consequences when flying round in trainers and T shirts (just like i did). Only my opinion but the state of some of our roads and the inconsideration of other motorists is what puts us in the most danger so i agree with Panuno about feeling safe but to wear the right clothing at least prepares you for an unfortunate incident and its good advice for all.
Spare back seat @ 30/12/2017 11:33  

I understand the sentiments behind this drive but no clothing is going to prevent ruptured internal organs or broken bones , impact does that to you.

Abrasive damage is all you are going to reduce.
Andrew Phillips @ 30/12/2017 20:07  

I agree but it will at least save having to go through skin grafts. Makes me think why cars have to go through such rigorous crash tests and we have to wear seat belts. No such luxury on two wheels but sanctioned by the same authorities. I guess we have to protect ourselves as much as we can.
Spare back seat @ 30/12/2017 23:01  

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