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Anyone see our Ad in Bike mag?

Posts: 18 Pages: 1/1

Matt
In: Veldhoven
Posts: 8053
Karma:

I'd like to know how many readers of Bike magazine have seen our advert (full page!) but WITHOUT looking for it. If you've now looked for it, what do you think? Thanks

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Matt @ 27/07/2010 17:52

Rob1050
In: Redditch
Posts: 748
Karma:

Yeah, couple of days ago. Was aware you were preparing an ad, but wasn't particuarly looking in this issue. Ad looks fine, for me maybe doesn't emphasise the personals side of the site enough. Very minor note with the pic, where's the dog come from ? While I was looking for a pillion, there was never a seat for pets

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Rob1050 @ 27/07/2010 19:39

Matt
In: Veldhoven
Posts: 8053
Karma:

haha, everyone notices that. I think it's funny and makes people remember the advert. I didn't take the photo by the way, was just the best I could find. Me and Laura will take a foto for the next advert

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Matt @ 27/07/2010 19:42

invalid characters
In: West Sussex
Posts: 647
Karma:

What issue's it in Matt?
Don't normally buy street-bike mag's, but did get the one with the "new" Norton on the cover.

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invalid characters @ 27/07/2010 19:48

Matt
In: Veldhoven
Posts: 8053
Karma:

the one that's just out, last week i think

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Matt @ 27/07/2010 19:49

invalid characters
In: West Sussex
Posts: 647
Karma:

I'll have a look, do you know what page it's on?

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invalid characters @ 27/07/2010 19:53

Rob1050
In: Redditch
Posts: 748
Karma:

September 2010, on subscription, just arrived, so should be in the shops, anytime now. Page 125

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Rob1050 @ 27/07/2010 20:29

invalid characters
In: West Sussex
Posts: 647
Karma:

Cheers Rob, it's the August one I've got.

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invalid characters @ 27/07/2010 20:41

limeninja9
In: Liverpool
Posts: 737
Karma:

Flicked through my copy and saw it right away,,, full page ads always make a better impact,

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limeninja9 @ 27/07/2010 21:02

Matt
In: Veldhoven
Posts: 8053
Karma:

Page 125? U gotta be joking! They said it would be in the editorial section!!!

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Matt @ 27/07/2010 21:25

Matt
In: Veldhoven
Posts: 8053
Karma:

that would make it on the right hand page yea? That was also something I insisted on - the hand people flick the pages with. Most ads are seen on the right hand page rather than the left. Cost me a bomb that ad and it's not helping the site much so far - i was really hoping for a huge increase in new members but so far there's nothing (only new people coming from Facebook)

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Matt @ 27/07/2010 21:32

Rob1050
In: Redditch
Posts: 748
Karma:

In fairness, mine's on subscription and only arrived a couple of days ago. There won't be many sold over the counter yet.

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Rob1050 @ 28/07/2010 08:51

invalid characters
In: West Sussex
Posts: 647
Karma:

You'll know your business a-lot better than me Matt, but when I was advertising my bike-shop, at the start, there seemed to-be little response and didn't appear "cost effective".
BUT a l-o-n-g "campaign" (as with the racing) kept the name out there in effect.

IMO it's rare that advertising will "make" anyone buy, but when they decide to for themselves you'll be on the shortlist.

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invalid characters @ 28/07/2010 09:02

Matt
In: Veldhoven
Posts: 8053
Karma:

thing is, it costs so much money that I can't do it regularly. I'll be paying for this for many months to come. It's a one-off during the bike season and that's all it can be

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Matt @ 28/07/2010 10:28

invalid characters
In: West Sussex
Posts: 647
Karma:

What I found best for my shop, was a couple of big adverts to make "a splash" then small ones to keep the name out there.

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invalid characters @ 28/07/2010 10:40

Matt
In: Veldhoven
Posts: 8053
Karma:

weve been running the small ads in the web directory every month for 4 years but it doesn't catch anyone's eye. That's 40 quid a month already. The full page ad was 2 grand and the half/quarter pages aren't much better. The only response I've had from the full page ad so far is other companies emailing me asking if I want to advertise on the website/magazine etc!!! God dammit lol

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Matt @ 28/07/2010 11:57

invalid characters
In: West Sussex
Posts: 647
Karma:

Yep in my experience Matt that's pretty typical!

Certainly IMO advertising for local type stuff was a waste of time/money compared with word of mouth.

Just before my accident I bought a dyno, never got to see what was going to work best, the racing or advertising.

It's a-lot easier being a customer isn't it?

Quite looking forward to it TBH.

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invalid characters @ 28/07/2010 12:15

lincslad66
In: loughborough
Posts: 10
Karma:

You should be pleased to know that you got at least one customer out of it - Me!

Not saying I'm worth 2 grand tho ...

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lincslad66 @ 02/08/2010 18:50

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